Be Unicorn: A Charming Handwritten Font for Branding Projects
I was recently tasked with designing a brand identity for a boutique skincare line, and I found myself staring at a blank brand board, wondering where to start. The challenge was to create something that felt both modern and intimate, something that would speak directly to customers who valued natural ingredients and personal care. That’s when I stumbled upon Be Unicorn, a handwritten font from Script Amp that immediately caught my eye.
Be Unicorn is a beautiful and friendly handwritten font with a romantic theme. Its soft curves, gentle loops, and warm appearance make it feel like a personal letter written by a close friend. It has the kind of charm that makes you smile, and that’s exactly what I needed for this project.
A Perfect Fit for Logo Design and Brand Identity
I tested Be Unicorn on a logo concept for the skincare brand, and it worked surprisingly well. The font’s organic feel gave the logo a sense of authenticity and approachability. It didn’t feel too formal or too casual, which was perfect for a brand that wanted to balance professionalism with warmth.
When paired with a clean sans serif font for supporting text, Be Unicorn created a nice contrast without clashing. This combination helped establish a clear visual hierarchy, making the logo both readable and memorable.
I also used it on a brand board, where it added a soft, romantic touch to the overall aesthetic. It complemented illustrations of flowers and botanical elements beautifully, reinforcing the brand’s natural theme.
Testing Be Unicorn in Packaging and Print Materials
Next, I applied Be Unicorn to packaging mockups. On a product label, the font looked elegant yet inviting. The handwriting style gave the label a personal feel, as if the message had been handcrafted just for the customer.
On business cards, it performed well too. When used sparingly—perhaps just for the name or tagline—it added a unique flair without overwhelming the design. However, I noticed that using it in long paragraphs or small sizes could reduce readability, so it’s best suited for short phrases or display purposes.
I also experimented with it on a poster for an in-store event. The font’s romantic theme aligned perfectly with the event’s theme, creating a cohesive and visually appealing design.
Using Be Unicorn in Web and Social Media Design
For the website header, I used Be Unicorn as a headline font. It looked great against a minimalist background, drawing attention without being too flashy. It helped set the tone for the site, making it feel more personal and less corporate.
In social media graphics, Be Unicorn added a playful yet sophisticated vibe. Whether it was used for captions, promotional banners, or Instagram stories, it consistently brought a sense of charm and character to the content.
One thing to note is that while Be Unicorn works beautifully in digital formats, it may not be ideal for long blocks of body text. For web design, it's best reserved for headlines, callouts, or decorative elements.
Font Pairing and Practical Considerations
When pairing Be Unicorn with other fonts, I found that combining it with a modern sans serif like Montserrat or a classic serif like Playfair Display created a balanced look. These pairings allowed the handwritten font to stand out while still feeling part of a cohesive design system.
It’s important to check the font’s included styles, alternates, and ligatures before finalizing any client work. Be Unicorn offers enough variation to add subtle interest to designs without becoming distracting.
As with any commercial font, I always recommend checking the licensing agreement before using Be Unicorn in client projects, brand identity systems, or print-on-demand products. Ensuring proper usage rights is essential to avoid legal issues down the line.
Overall, Be Unicorn is a versatile and expressive font that adds a personal touch to branding projects. Whether you're designing a logo, packaging, or social media assets, this font can help bring your creative vision to life with its charming and romantic appeal.
